Here's what it looks like on the famous Success Kid's image:
Since the app is free, it begs the question: how do these people plan to make money?
Well, here are a few things to consider:
- Some of their filters are branded (e.g. by Palmolive), thus generating revenue through advertising.
- Since yesterday, the photos come with a water mark on their bottom-right corner, which I guess won't be there in some premium paid version.
- As a friend of mine pointed out: it is very hard to do these computations on the device, and as he found out - indeed when you put your device into airplane mode - the app doesn't work, so the heavy lifting must be done in the cloud. To quote my friend: "this is one free app with a huge AWS bill".
- In its Product Hunt thread, one of the Co-founders responded to an inquiry about their business model by promising that the app will always be free: